Moderation & Interpretation
Whether your GD’s or Di’s will yield desired insights or not depends mainly on the moderator conducting the discussion. A good moderator makes the respondents feel at ease so the discussion flow can be as free as possible. Again during GD’s a good moderator will maintain the right balance of responses from all participants and allow people to speak in an open manner but will always control the course of the discussion so that the actual topic is not bypassed.
1Solution has a pool of expert moderators and people doing interpretations. Our team is hand picked and has vast industry experience having done work for multiple years and for reputed companies/agencies.